milk bar

I led the design and creative direction for the collaboration between Taco Bell and Milk Bar to launch the Strawberry Bell Truffle. Working closely with both teams, I helped shape the visual narrative and product storytelling for a dessert that blended the signature elements of each brand—Taco Bell’s crunchy corn shell and corn-fudge center paired with Milk Bar’s strawberry sand coating and strawberry-vanilla cake interior. The result was a uniquely co-branded product experience that celebrated the strengths and identities of both partners.